SEO is one of the important factors to the success of online sites. Because there are many tips and methods to optimize a website to be SEO friendly, constantly how to make your site SEO Friendly? I'll share some tips about WordPress SEO namely meta description, which is always ignored by webmaster but plays an important role in getting traffic from the search results page.
What is Meta Description?
Meta description is a type of HTML attributes that indicate the contents of the pieces of information a web page or an excerpt from the full content of a page or posting on the Web. You can see the picture below is a description of the site Cancer Tutor for search results in Google with the keyword "Cancer Tutorial", I marked with a red box is the description.
Meta description is also important to find the rankings of search results from search engines, because the results pages of search engines always show snippet description of the page.
How to Optimize the Meta Description
Meta description can control a summary to be displayed and read by the user is currently on display in the search results like Google or any other search engine, you as a webmaster must optimize the meta description to improve CTR through the SERP. Consider the following tips:
1. Make a interesting descriptions
Write a summary description of your page to attract visitors to click on a link when they see your page in the SERP, so you have to write a description of the content interesting and easy to read to entice visitors to click on your link.
Besides being attractive, you also need to write a meta description in accordance with what you discuss in the page content completely. Because sometimes, Google also displays pieces of the page, not only from the meta description if it is accordance with the type a keyword in the search engine by users.
2. Enter a keyword in the meta description
So, you can also enter keywords of your viewfinder into the meta description with intelligently and not be forced to maximize CTR via search engine results pages.
However, you do not have to repeat your keywords multiple times that makes it unnatural in the description as it can cause Spam keywords, which resulted gets punished by search engines, can result in your site getting de-indexed by search engines.
3. The length of the description
Meta descriptions can be made long, but Google only display about 150 characters in the search results page. So, in order to optimize your meta description, you have to make it with a good length of 150 to 160 characters. Take advantage of the space with a good 150-160 characters to create a site description of your page.
Above are some tips to optimize your wordpress meta description for your site to be SEO friendly. May be useful
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